/work_/Audelà
An AI company with products and no front door. I named it, branded it, and built the door.
Fractional CMO for Audelà, which builds specialised AI for the industries where decisions have consequences. Name, brand, landing page, pitch. 2026.
- Role
- Fractional CMO. Naming, brand, positioning, the site, the pitch.
- Company
- Specialised AI for healthcare, finance, and workforce operations, purpose-built for each industry.
- When
- April 2026 to now.
- Live
- audela.me ↗
audela.me, 2026
/how-i-think_
A company existed. Nothing said so.
Products in the pipeline and conversations already running with companies across the region. No name that meant anything, no brand, nowhere to send anyone. The brief: a home where a prospect can see what Audelà does and talk to it.
01
A name is the first strategy decision.
Before a logo, before a page, the company needed one word that said what it is for. Au-delà is French for beyond: what lies past the current state of a business. The name carries the promise, and every product sits under it as an a in a box.
02
One system, not one logo.
A wordmark with a hidden ligature, a mark that works as a favicon and an avatar, five colours from ink to mist, two typefaces, and a product line that lets nine products share one family. Guidelines first, so every deck and post since has come off the same sheet.
03
One door, not forty rooms.
Prospects arrive from a conversation, not a search. So the public site is one page: what we build, why it is different, the industries, the people, a form. The full product and industry pages exist, but they wait behind the door until they are ready to be found.
/the-brand_
Au-delà. For what’s beyond.
The wordmark joins au and delà into one shape. The accent becomes the mark. Playfair Display for headlines, Google Sans for the rest, five colours, and a product line where every product is an a in a box.
The wordmark
Au and delà joined into one shape. The accent is the only ornament.
The mark
The accented a in a box. Favicon, avatar, product badge, in ink, navy and mist.
The colours
Five, from ink to off-white, and the wordmark allowed on each.
The product line
Nine products, each an a in a box with its name. One family.
/the-page_
Built for industries where it matters most.
One page, live at audela.me since May 2026. A statement, four products with more in the pipeline, why, six industries, the team and advisors, and a form. Written, designed, and built by me.
What we build
The statement, first. Not one product, a portfolio built for each industry.
The products
Four live, six in the pipeline, each an a in a box.
The people
Team and advisors, because a prospect buys the people first.
The industries
Six, in monochrome, so the products carry the colour.
/the-pitch_
Problem solvers. For one buyer at a time.
The site talks to industries. These talk to a private equity owner with a healthcare group. Made for a phone screen, because that is where a deck gets read between meetings.
/the-deck_
Seven pages, May 2026. The problem, the offer, what it does for the owner, and thirty minutes to talk.
/the-brochure_
Six pages for a phone, May 2026. Front office, back office, how we work.
/where-it-stands_
The door is open. The rooms are being built.
The landing page is live. The deck and brochure are in use with prospects now. The product and industry pages are built and parked out of sight until the products are ready to be found on their own. The products, the claims in the pitch, and the engagements belong to Audelà. Nothing on this page is a client result.
/you_
Launching a company?
If your company exists in conversations but nowhere else, and it needs a name, a brand, and a front door, write to me.
Write to me →