/work_/Kleos
Capable people lose on LinkedIn to people who post more. So I built what shows up for them.
A managed LinkedIn service built as software. AI drafts in the client’s own voice, a person checks every draft, the client says yes in twenty minutes a week.
- What
- My own product. Brand, site, client portal, operator console, and the engine underneath.
- Status
- A business. Past MVP, proven with one design partner. Invite only.
- Since
- Clean build April 2026. First design partner May 2026.
- Live
- thekleos.co ↗
thekleos.co
/how-i-think_
Show up every week without selling yourself.
Having something worth saying and knowing how to say it on this particular wall are two different skills. Kleos supplies the second.
01
Voice before volume.
Nothing is written until the voice is real. A structured interview surfaces how the client thinks and what people actually pay them for.
02
A person between the model and the name.
Every draft passes under human eyes before the client sees it. Does it sound like them, is it grounded in something real, would they put their name on it?
03
The correction is the product.
A client’s note is not a fix to one post. It becomes an upgrade to their voice profile, so next week’s draft needs less of me.
04
Build for the clients you have.
One design partner means no dashboards for fifty. Each piece is cut to what runs end to end for one real person.
/the-journey_
Five months, eight moments.
From the first clean build to the first published case. Dates are from the workspace’s own session logs.
01/14 Apr 2026
A clean build starts.
The first version is frozen. Everything after this is v2.
02/6 May
The client portal ships.
Voice profile, weekly review, approve or send back with a note.
03/15 May
First design partner.
Nayyer’s account starts. From here it runs for a real person every week.
04/28 May
The rule.
Build for the clients you have, not the agency in the plan.
05/11 Jun
The engine learns.
A client’s correction becomes a proposed upgrade to their voice profile.
06/16 Jun
The soul, written down.
The gallery, the silenced artist, the hand on the brush.
07/14 Jul
The workspace finishes itself.
Five rooms, five doors, gates that block stale status and design bleed.
08/23 Aug
The first case.
Four months of Nayyer’s own LinkedIn export, written up and published.
/the-week_
Machines draft. People say yes.
Every client, every week, and where the lesson goes afterwards. The gates in terracotta are human.
Drag sideways to follow it
/the-product_
Drawn first, then built.
I draw the screen before the agent writes a line. The console is dark with one lime stroke, for me. The client’s side is lit.
The console, drawn in May 2026
Topic on the left, draft on the right, scores under both. The layout the console was then built to.
The client’s home, drawn in June 2026
One post at a time: read it, approve it, or send it back. A working prototype with sample content, now in build.
The console, live
Two agents with a review queue each. Nothing they propose applies until I approve it.
The learning loop, live
A client’s note lands here as a proposal to their voice profile, not as a fix to one post.
/the-soul_
Every platform is a gallery. Kleos is the hand on the brush.
In June I wrote the brand down as a self-portrait, in my own words, so no later decision could drift from it. Two panels.
The ache
Having something worth saying and knowing how to say it on this wall are two different crafts.
Why it gets better
You react, it distils, a human approves, it compounds.
/how-i-build_
I am not a developer. I design, and the agent builds to it.
I design first, then hand the agent my taste and what I know about how people use a screen. What makes that hold is the folder around the model: a mission, a map, a method, a room per part of the business, and gates the machine checks so I do not have to remember.
Drag sideways to follow it
/the-proof_
One coach, twelve months, and the month it changed.
Nayyer Abdul Rab, executive coach in Riyadh, is the first design partner. Kleos took over his LinkedIn in May 2026. In month four a stranger who had been reading his posts asked to be coached. Every bar is from his own LinkedIn export.
Monthly impressions, Aug 2025 to Aug 2026
BeforeWith Kleos
/where-it-stands_
It works, and it is a business.
One design partner served end to end for four months, my own account running through the same pipeline. Invite only, no paid marketing, design partners before pricing. One thing said to every prospect before they sign: authority compounds over six to twelve months, not six weeks.
/you_
Is this you?
A consultant, coach, or partner with standing and no time to post. Or someone who wants to build Kleos with me.
Write to me →